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System-Wide MetaTags Tab

Overview of System-Wide MetaTags Tab in eWinery

Insert meta tags, keywords, and product descriptions that you want to appear in search engines. The MetaTags tab appears within many setup screens. Meta tag information helps in making your site more search engine friendly. The most important field on this tab is the Meta Tag Title. Although the system will automatically fill in your wine's name from the General or Wine tab, you may wish to change the meta tag title to include more keywords (the word "wine" for instance).

Definitions of Meta data fields

  1. Meta Tag Title is what appears in reverse type at the very top of the browser. If nothing is placed there, it will be the URL of the page being viewed. Putting a Title Tag allows you to define what the user sees. The meta tag title will not be seen by customers on your wine page, but it will be seen at the very top of your browser window (most likely on the tab for that page in your browser). More importantly, it is the title that the search engines will see.

  2. Meta Tag Keywords guide the search engines to what is on a particular page. Not all search engines use this or value this highly. The keywords must relate to the content of the page. Adding words or phrases unrelated to the content of the page itself can get your site ignored or delisted.

  3. Meta Tag Description summarizes briefly what your site or page is about. Without it, the search engines may simply pull up a random phrase or sentence from your site. With it, you can control how your site is defined and what people see when the site is displayed by search engines.

  4. Marketing URL cleans up the URL string shown in your internet browser. Instead of showing a long string consisting of the Page and Category ID, which to a consumer looks like a line of gibberish, the URL is cleaned up to show a clear, concise overview of what page the customer is on.

EX: Page without Marketing URL?s



EX: Page with Marketing URL?s

Entering Meta Data

Meta Data tabs are most commonly found in 2 places in the eWinery admin panel; 1) Page Properties in the Site Editor or 2) Product settings in the Store section. Here is how to add this information from either section.

From the Site Editor:

  1. Click Site Editor in your Admin Panel.

  2. From the site tree that displays on the right, select the page you wish to add Meta data to.

  3. Once the page has loaded in the editing pane, click ?Page Properties? in the bottom right of the screen. This will bring up a pop up with the property settings for that page.

  4. Fill in the Meta Data. Here are a few tips that you may find helpful

    • Meta Tag Title ? Keep this short and Concise. Most site have this auto-generated from the page title so you may not need to add this. Check how your site is displaying before you make this change.
    • Meta Tag Keywords ? These are the words you want search engines to pick up on when driving people to this page. Try to think of the words you would expect people to be typing into a search engine like Google to find this page.
    • Meta Tag Description ? Keep this simple and engaging. It should be only 1 or 3 sentences summarizing the page.
    • Marketing URL ? Keep this simple with no spaces or special characters.

  5. Click SAVE in the pop up and close the window.

  6. Click SAVE in the editing pane.


From the Product Settings:

  1. Click Store in your Admin Panel.

  2. Go to Products in the sub menu.

  3. Search and select the product you wish to add meta data to.

  4. Once the product has loaded, click the Meta Tags Tab

  5. Fill in the Meta Data.

  6. Click SAVE in the bottom right of this tab.