The Site / General Pages (the Site Editor is the main example of where the Web Content Pages exist; see the image below) are built using a tree structure, similar to an outline, which defines the navigational structure of the web pages on your website. You have the ability to add text, images, and links for each web page from the Editing toolbar.
The same tree structure is used for the Product Categories pages (Under the Store icon, in the Product drop-down menu) to builds the menu structure and product content for your online store.
Learn more about the managing your website with eWinery Site Editor