vinSight Dashboard User Guide - Part 3
Common Tasks and Workflows
vinSight Dashboard User Guide - Part 3
Common Tasks and Workflows
Checking Daily Sales Performance
- Ensure date range is set to current period (or adjust using date filter)
- Review top three KPIs: Net Sales, Volume, Club membership
- Check percentage changes (green = positive, red = negative)
- Look at the trend chart to see if performance is trending up or down
Analyzing Regional Performance
- Click on a state in the ShipState table (e.g., CA)
- Review how all metrics update
- Check the ProductName table to see which wines perform best in that region
- Compare ShipState vs BillState to understand gift shipping patterns
- Click Clear selections when finished
Reviewing Product Performance
- Click on a wine in the ProductName table
- Examine which states buy this product most (ShipState table)
- Check which channel drives the most sales (bar chart upper right)
- Review sales trends over time in the line chart
- Look at YoY % to see if the product is growing or declining
Understanding Member vs. Non-Member Sales
- In the Sales Associate Name section, click the Member's Name toggle
- Sort the table by descending order to identify top customers
- Toggle to Sales Associate Name to see staff performance
- Click Clear selections to reset
Identifying Peak Sales Times
- Locate the Hour_Group table at the bottom
- Look for darker orange cells indicating higher volume
- Note patterns by day of week
- Use this information for staffing and operational planning
Comparing Year-Over-Year Performance
- Look at the trend line chart - solid line is current year, dotted line is last year
- Check the YoY % columns in data tables (green = growth, red = decline)
- Review the top KPI cards for overall percentage changes
- Filter by specific products or regions to see where growth is occurring
Tips and Best Practices
Effective Dashboard Use
Start Broad, Then Drill Down: Begin by reviewing overall metrics, then use filters to investigate specific areas of interest.
Use Multiple Filters: Combine geography, product, and time filters to uncover detailed insights. For example: "How did Cabernet Sauvignon perform in California during the holiday season?"
Clear Filters Regularly: Click "Clear selections" frequently to ensure you're seeing complete data and not accidentally filtering your view.
Compare Time Periods: Use the date filter to compare similar periods (e.g., this December vs. last December) for seasonal analysis.
Watch for Color Coding:
- Green percentages = positive growth
- Red percentages = decline
- Darker orange = higher values (in heat maps)
- Light peach = prior year data (in bar charts)
Export for Deep Analysis: Use the Export data function to download tables for custom analysis in Excel or sharing with your team.
Check Data Freshness: Remember that data refreshes overnight, so today's transactions will appear tomorrow.
Understanding Your Numbers
"--" Values: When you see "--" in fields like Refund Amount or Tip Amount, this means no data exists for that metric in the selected period (no refunds were processed, no tips were received).
Percentage Changes: Year-over-year percentages help you understand trends, but consider the context:
- A small dollar amount with a large percentage change may be less significant than a large dollar amount with a moderate percentage
- New products will show extreme percentages or no comparison data
Retention %: A negative retention percentage indicates you lost more members than you gained. Focus on both reducing cancellations and increasing signups.
Volume Measurements: Use Volume (L) for precise liquid volume and Volume 9L for industry-standard case equivalents when comparing to industry benchmarks.
Troubleshooting
Dashboard Looks Filtered But I Didn't Select Anything:
- Check if filters from a previous session are still active
- Click "Clear selections" to reset to default view
Data Seems Incomplete:
- Verify your date range covers the period you want to analyze
- Remember data refreshes overnight - today's sales appear tomorrow
Can't See All Products/States/Names:
- Tables may be scrollable - look for scroll bars
- Use Focus Mode (expand icon) to see tables in full screen
- Use search or filter functions within tables
Numbers Don't Match My Records:
- Confirm the date range matches your reporting period
- Check if any filters are active that might exclude data
- Remember the dashboard shows net sales (may exclude certain transaction types)
Performance is Slow:
- Try using Google Chrome (recommended browser)
- Avoid applying too many complex filters simultaneously
- Consider analyzing smaller date ranges
- Close other browser tabs to free up memory
Dashboard Navigation
Switching Between Views
At the bottom of the dashboard, you'll see two tabs:
- Sales Overview: Comprehensive sales analytics
- Wine Club: Specific wine club member analytics and retention insights
Click either tab to switch views. Both tabs use the same filtering and interactive functionality described in this guide.
Part 3 of 6 | Last Updated: January 2026