Loyalty is built at every touchpoint
See why the experience from purchase to delivery — not just the wine — helps determine whether members return and recommend.
Session 02
Delivering Loyalty: Insights & Data to Power Your Next Club Release
Session 02
About the Session
Customer loyalty is not built by great wine alone. It is earned through every interaction with your brand. From purchase to delivery, each touchpoint shapes whether members return, recommend, and stay.
Join us as we explore the trends across the wine industry that are strengthening customer loyalty and bringing customers back.
Then dive into the data behind successful club releases and allocation events, with practical strategies to improve planning, inventory readiness, fulfillment, and communication.
You will walk away with actionable ways to create smoother releases, happier customers, and stronger long-term loyalty.
Take it back to your winery
What You’ll Gain
Practical ways to make your next club release smoother for your team and better for your members.
The data behind a smooth release
Understand what the numbers say separates a release that lands from one that leaves members frustrated.
A practical release checklist
Walk away with concrete ways to tighten planning, inventory readiness, fulfillment, and communication before your next run.
Meet the speaker
Experience behind the release.
A practical view of the member experience from someone working directly with winery teams and fulfillment operations.
Karin Strykowski
Director of Client Training, Wineshipping
Karin Strykowski has been in the wine industry for nearly 20 years, beginning in Navarro Vineyards' tasting room and evolving into management, where she developed a passion for DTC wine sales and customer success.
From Navarro, Karin joined VinoPRO as Director of Operations, helping wineries achieve their DTC sales goals. In April 2022 she joined Wineshipping and is now Director of Client Training, working to keep the client at the heart of Wineshipping and passionate about helping them succeed.
Wine Club Symposium 2026
Make your next club release your best one yet.
Join Karin and the rest of the Wine Club Symposium speakers live September 15 & 16.
Register Now ← View the full Wine Club Symposium agenda