Win support for your ideas
Learn how to bring a new idea to your owner or GM and move the conversation forward.
Session 06
Managing Up for Wine Club Managers: How to Be Heard by the People Above You
Session 06
About the Session
You can see what your club needs. The hard part is getting the people above you on board.
This session is about winning support for your ideas and presenting them so they get the attention they deserve.
Liz Mercer of WISE shares how to bring a new idea to your owner or GM and actually move them: how to frame it, how to earn buy-in, and how to make the case so it lands instead of stalling out.
She will also make the case for speaking up early, because bad news does not age like fine wine. The sooner you raise a problem, the more room everyone has to fix it.
You will leave knowing how to present your ideas with confidence and gather the support you need to put them into action.
Take it back to your winery
What You’ll Gain
A practical framework for turning a good recommendation into something leadership can actually act on.
Present so it lands
Frame the idea, support it with the right numbers, and earn buy-in instead of letting it stall out.
Speak up early
Understand why raising problems sooner gives everyone more room to fix them.
Meet the speaker
Leadership advice from someone who knows DTC.
Decades of winery experience translated into practical ways to communicate upward and get things done.
Liz Mercer
Partner, WISE
Liz Mercer grew up in the Napa Valley, which instilled a deep respect for the culture and lifestyle of wine.
She studied Finance and Business Management at Northwood University, then joined the wine industry in a tasting room in 1999 before being drawn into DTC sales through wine clubs and e-commerce.
Over 25 years she held leadership roles with wineries on the Central Coast and in the Napa Valley while working with WISE, and in 2024 she joined WISE full time as a Partner and DTC Coach.
Liz earned her Master of Professional Studies in Food Business from the Culinary Institute of America.
Wine Club Symposium 2026
Turn good ideas into action.
Join Liz and the rest of the Wine Club Symposium speakers live September 15 & 16.
Register Now ← View the full Wine Club Symposium agenda