Your next member is already on your list
See why the people most likely to join are often the customers already opening your emails and buying your wine.
Session 03
Your Next Club Member Is Already on Your List
Session 03
About the Session
Your next wine club member is already opening your emails and buying your wine. You just have not invited them yet.
In this session, Erica Walter shows you how to turn the emails you are already sending into simple, strategic ways to identify the customers most likely to take the next step.
The goal is not another complicated campaign or more money spent acquiring new names. It is getting more value from the audience you have already earned.
Take it back to your winery
What You’ll Gain
A practical way to turn existing customer engagement into wine club growth.
Turn emails into invitations
Learn small, strategic changes that help surface buyers who may already be ready for the club.
Grow without more ad spend
Get more from the audience you already have instead of paying to find a new one every time.
Meet the speaker
Email strategy built for wineries.
Practical email marketing experience from someone who has spent years working inside the winery technology and marketing ecosystem.
Erica Walter
Founder & CEO, Email Mavens
Erica Walter has over 15 years of experience in winery email marketing, including more than a decade as VP of a wine marketing agency before starting her own business.
She creates and executes email marketing strategies that grow engagement and sales, and teaches wineries to do it themselves. She is the creator of PRESS SEND: Email Marketing Mastery for Wineries and hosts a monthly virtual training on topics like segmentation, copywriting, and design best practices.
Having worked with just about every tech stack, she helps wineries demystify the technology and turn email into a consistent, profitable channel.
Wine Club Symposium 2026
Your next club member may already be waiting.
Join Erica and the rest of the Wine Club Symposium speakers live September 15 & 16.
Register Now ← View the full Wine Club Symposium agenda